Archive for the ‘Microsoft Marketplace’ Category
Thanks to a story by Redmond Channel Partner I learnt today that I am ‘part’ of a Billion $ a year program.
So while I am not personally quite that rich, I am however reaping all the benefits of the wonderful application that Microsoft has created for companies that need a Customer Relationship Management application. Our firm has been associated with the product since 2003 when we watched a demo at a downtown hotel room here in Kansas City. I knew Microsoft got it when I saw the Outlook integration. All we do is CRM at our firm.
Is the product perfect? Not yet. Is it getting there? Most definitely. I think the best is yet to come. I clearly see the day that they will overtake their competitors and be in the top dollar spot. Until then we will continue to support the product in the Kansas City area where we do most of our implementations and also through out the USA where we have projects in several cities currently. We have bet the farm on Dynamics CRM because in addition to the consulting services we also develop and distributed packaged solutions for CRM in the areas of Sales and Marketing technology throughout North America and world-wide to other CRM partners and end users.
I am proud to be associated with the Dynamics CRM application for the last 10 years.
We are pleased to share with you the Microsoft Case Study regarding our success with using Microsoft Pinpoint to tout our client feedback for both our products and consulting services.
CRM Innovation, an independent software vendor and Microsoft Dynamics CRM consultancy, takes full advantage of the Microsoft Dynamics Marketplace to market its services and solutions, such as Web2CRM, an Internet lead-capturing tool for Microsoft Dynamics CRM 2011.
While the Microsoft Dynamics Marketplace provides a venue to showcase its services and solutions online, CRM Innovation has found the marketplace’s benefits to extend well beyond just that. Jerry Weinstock, Microsoft Dynamics CRM MVP and Business Development Manager for CRM Innovation, explains, “Oftentimes, when we’re in a preliminary sales call with a customer, that customer asks ‘Do you have any references?’ Now, we can point them right to our Microsoft Dynamics Marketplace listing where they can see what the community has to say about us. And 9.5 times out of 10, that meets their requirements.”
In addition to providing a reliable way to establish CRM Innovation’s credibility, Weinstock notes that, “Using the Microsoft Dynamics Marketplace as a means to provide customer references is quick and easy for both us and our prospective customers. And, in terms of providing our solutions on the Microsoft Dynamics Marketplace, it requires no out-of-pocket cost, just the time it takes to make and maintain our listings.”
As Weinstock points out, that investment in time has certainly been worth it. “In addition to being a great reference for us, the Microsoft Dynamics Marketplace is a significant part of our overall marketing strategy and a major source of our lead generation,” he says.
Weinstock also goes on to note that, “It’s not just the services that we offer on the marketplace that customers are coming to us for. In fact, after they find us on the marketplace, we are getting many deals for our additional consulting services as well. It has really helped to build our visibility online.”
Weinstock also believes that the Microsoft Dynamics Marketplace is the future of how customers will be finding and purchasing solutions. And for partners, in particular, he feels that the marketplace is key in going up against competitors like Salesforce.com. “Thanks to the Microsoft Dynamics Marketplace, we can now compete even more favorably against Salesforce.com and its marketplace, AppExchange,” says Weinstock.