If you thought B2B email marketing is dead you are premature in this position.
According to a recent survey published in eMarketer, in-house email marketing is used by 97% of the respondents. Search Engine Optimization ranked second.
But even more important is that the quality of lead produced from B2B marketing channels ranked in-house email marketing as the number 1 producer of high quality leads vs. 13 other methods.
Original Source – Software Advice: http://www.softwareadvice.com/