B2B Email Marketing is (not) Dead

If you thought B2B email marketing is dead you are premature in this position.

According to a recent survey published in eMarketer, in-house email marketing is used by 97% of the respondents. Search Engine Optimization ranked second.

But even more important is that the quality of lead produced from B2B marketing channels ranked in-house email marketing as the number 1 producer of high quality leads vs. 13 other methods.

Source: http://www.emarketer.com/Article/Mix-of-Digital-Offline-Tactics-Yields-High-Quality-B2B-Leads/1009664

Original Source – Software Advice: http://www.softwareadvice.com/

Mix of Digital, Offline Tactics Yields High-Quality B2B Leads