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Microsoft Dynamics CRM Email Marketing Done Right

CRM Innovation has released Email2CRM™ which integrates Microsoft Dynamics CRM with the VerticalResponse business class marketing engine. CRM users can fully automate their marketing communications and track visitor activity on their website. This solution provides complete integration inside of CRM with all email marketing data and website visitor activity.
Marketing team members can now use CRM to effectively build a marketing automation system to provide the insight they need into customer behavior. CRM sales people can view the sent emails in the recipients history view. Additionally, all interactions with not only the newsletter but where, when and how long the user spends on the website is also tracked back to the user’s record in CRM. This solution presents a one stop view for all prospect and customer visits to the company’s website. CRM marketing professionals can manage marketing lists, campaigns and analytics inside of their CRM system.
The integration between Dynamics CRM and VerticalResponse provides the marketing professional with an enterprise class solution for both email design and execution. Through this integration with VerticalResponse there are over 700 professionally designed email templates available at no charge.
Taylor Wilson, CRM Project Coordinator for Microsoft Partner Webfortis says “Email2CRM is a great product for any size business that has any size of marketing needs. We here at Webfortis recommend it to all of our customers who express a need for mass email marketing, and since it is running VerticalResponse you know your emails will arrive in an orderly fashion.
Email2CRM is a hosted cloud application and therefore requires no code to be placed on the CRM server and as a consequence it works with all implementations of CRM 4.0 and CRM 2011 – Online, on premise, partner hosted.
CRM Innovation selected VerticalResponse as their email integration partner because of it’s commitment to delivering a top tier solution to small and medium size businesses requiring email marketing. Their team of over 100 employees works to deliver industry leading deliverability rates. Thanks to the enterprise quality application programming interface, CRM Innovation has been able to completely build into CRM all the email newsletter and Google Analytics integration into CRM that VerticalResponse provides.
Email2CRM is one component of a trio of solutions that enhance the functionality of CRM for marketing professionals. Web2CRM, a visual form builder, enables marketing professionals to create an Internet lead capture form for their website in less than 10 minutes. Smart List Manager provides real time marketing list membership status by responding to changes in a CRM record’s attributes on a real time basis.
About VerticalResponse
VerticalResponse, Inc. is a leading provider of self-service email marketing, online surveys and direct mail services empowering small businesses to easily create, manage and analyze their own direct marketing campaigns. VerticalResponse bundles email, online surveys and postcards to offer customers an integrated Web-based direct marketing solution that’s intuitive and affordable. VerticalResponse is headquartered in San Francisco, California.

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