User Adoption CRM Field Guide Chapter 19

It is week 19 in the review of the CRM Field Guide chapters from the book – The CRM Field Guide – How to CRM Like an MVP with Microsoft Dynamics CRM. This week it is the 25 page User Adoption chapter. Is there anything more important than understanding how to get good user adoption in your CRM implementation? I don’t think so. Remember,  it is always about the people not the technology. The best technical implementations although essential to successful CRM use won’t work unless there has been successful user adoption.

The chapter presents some of the key concepts and strategies for encouraging user adoption within your organization. It starts out with Executive buy-in and walks you through understanding your users by figuring on where they fit into the user adoption profile.

Defining the scope properly is a key component of solving the issue.